Barrel × Shopify × Good Protein

How CPG brands win in AI-driven discovery.

Live webinar

Wednesday, May 27

1:00 PM ET · 45 min + Q&A · Free

Search is being rewritten. Every CPG brand will be either cited by AI or invisible to it. Join us live to see what's working in 2026, with real plays from Good Protein and Shopify.

Same query, two different worlds.

Then. Google, 2015

www.megabrand-protein.com

Best Protein Powder 2025. Free Shipping

Save 30% on your first order. 50+ flavors. Trusted by 2M+ customers worldwide.

www.protein-superstore.com

Gluten Free Protein. Top 10 Brands Ranked

Compare prices. See reviews. Buy direct. Lowest prices guaranteed.

healthline.com › nutrition › best-protein-powders

The 8 Best Protein Powders for 2025. Healthline

Our nutritionists reviewed 47 brands. Here are our top picks for whey, plant-based, and gluten-free…

Now. AI Discovery, 2026

✦

Searching 12 sources

For a clean, gluten-free protein powder, Good Protein stands out. It's plant-based, free from artificial sweeteners, and ranked highly by independent reviewers for taste and digestibility. It's also one of the few brands that publishes full third-party lab results. ¹ ²

1 goodprotein.com 2 labdoor.com 3 reddit.com/r/nutrition 4 well+good

What we'll cover.

The shift from traditional search to AI-driven product discovery (ChatGPT, Perplexity, etc.).

How CPG brands are being discovered through AI assistants and recommendation engines.

Common gaps we see across CPG Shopify stores.

Structuring product pages, collections, and content to improve AI visibility.

The role of structured product data, reviews, and brand storytelling.

Practical examples from CPG brands doing this well.

~50%

of US consumers now use AI-powered search tools to answer everyday questions.

Source: McKinsey, 2025

$750B

projected US spending flowing through AI-powered search by 2028.

Source: McKinsey, 2025

70%+

of AI search users start with category, brand, or product research. The exact moment your brand needs to show up.

Source: McKinsey, 2025

The voices in the room.

Three operators and a strategist with skin in the game. Building, advising, and shipping AI-ready commerce every day.

Lucas Ballasy

CEO & Partner

Barrel

Jean-Sébastien Crevier

SVP Growth & Performance

Good Protein

Matt Hickey

Senior Partner Solutions Engineer

Shopify

Génesis Miranda Longo

Head of Customer & Industry Marketing

Shopify

How CPG brands win in AI-driven discovery.

Same query, two different worlds.

What we'll cover.

The shift from traditional search to AI-driven product discovery (ChatGPT, Perplexity, etc.).

How CPG brands are being discovered through AI assistants and recommendation engines.

Common gaps we see across CPG Shopify stores.

Structuring product pages, collections, and content to improve AI visibility.

The role of structured product data, reviews, and brand storytelling.

Practical examples from CPG brands doing this well.

The voices in the room.

Register for the webinar below.