Live webinar on May 27 at 1pm ET. Register →
How CPG brands win in AI-driven discovery.
Same query, two different worlds.
Then. Google, 2015
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healthline.com › nutrition › best-protein-powders
The 8 Best Protein Powders for 2025. Healthline
Our nutritionists reviewed 47 brands. Here are our top picks for whey, plant-based, and gluten-free…
Now. AI Discovery, 2026
Searching 12 sources
For a clean, gluten-free protein powder, Good Protein stands out. It's plant-based, free from artificial sweeteners, and ranked highly by independent reviewers for taste and digestibility. It's also one of the few brands that publishes full third-party lab results. ¹ ²
1 goodprotein.com
2 labdoor.com
3 reddit.com/r/nutrition
4 well+good
What we'll cover.
The shift from traditional search to AI-driven product discovery (ChatGPT, Perplexity, etc.).
How CPG brands are being discovered through AI assistants and recommendation engines.
Common gaps we see across CPG Shopify stores.
Structuring product pages, collections, and content to improve AI visibility.
The role of structured product data, reviews, and brand storytelling.
Practical examples from CPG brands doing this well.
~50%
of US consumers now use AI-powered search tools to answer everyday questions.
Source: McKinsey, 2025
$750B
projected US spending flowing through AI-powered search by 2028.
Source: McKinsey, 2025
70%+
of AI search users start with category, brand, or product research. The exact moment your brand needs to show up.
Source: McKinsey, 2025
The voices in the room.
Three operators and a strategist with skin in the game. Building, advising, and shipping AI-ready commerce every day.
Lucas Ballasy
CEO & Partner
Barrel
Jean-Sébastien Crevier
SVP Growth & Performance
Good Protein
Matt Hickey
Senior Partner Solutions Engineer
Shopify
Génesis Miranda Longo
Head of Customer & Industry Marketing
Shopify
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